Whirlpool of India, a subsidiary of Whirlpool Corporation and a home appliance company, has roped in actors Kriti Sanon and Sushant Singh Rajput as its new brand ambassadors. The duo will now be seen endorsing Whirlpoolâ€™s range of appliances.
Over the past one year, Whirlpool has launched a wide range of premium products and innovations, both developed indigenously as well as from the global range. The new range of Whirlpoolâ€™s premium appliances is designed to deliver new standards in superior performance and design aesthetics to complement the evolving lifestyle of the young Indian.
With an objective to strengthen the emotional equity the brand enjoys and reaffirming Whirlpoolâ€™s superior technology credentials, the decision to get Sanon and Rajput is expected to help increase the brand affinity among the new-age Indians. This is expected to give the brand due acceleration and seamlessly connect with the youth.
Sunil Dâ€™Souza, MD, Whirlpool of India, said, "Both Sanon and Rajput are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives. We realise they reflect the drive of our brand we live everyday with: world-class performances that define our commitment to delighting our customer with meaningful innovations, global technology and designs.â€ť
As a part of Whirlpoolâ€™s new AC campaign, both celebrities will be seen starring in its new television commercial that has already gone live from April. Being the brand ambassadors, both will also be seen in other upcoming TVCs and campaigns from Whirlpool.