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Vivek Saxena joins The Viral Fever as North Head, Brand partnerships

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

Vivek Saxena

The Viral Fever (TVF), the content creator and youth network, has announced the appointment of Vivek Saxena as North Head for Brand partnerships.

At TVF, Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships. He will also help synergise the branded entertainment business for TVF network's channels, ensuring speedier decision-making, optimising the price benefits for brand partners and delivering on TVF's commitment towards providing media experience to its fans.

Vijay Koshy, Head of Brand Partnerships, TVF, said, “We’re delighted to have Vivek on board. He brings a wealth of experience and strengthens our excellent team based in New Delhi. With the branded content and video platform businesses both growing rapidly, Vivek’s acumen and leadership will help us take the next leap in our work in the North region and have more new categories take their first step towards branded content.”

Saxena said on his new role, “TVF has been doing some amazing work in creating content IPs and scaling them with brands. It’s an exciting time for brands as entertainment supply grows. I’ve always believed there’s life beyond YouTube and Facebook for brands. TVF has the ability to entertain with a great story, and meet brand objectives. With four major channel brands, and TVFPlay, the platform, TVF is uniquely positioned to take this advantage further. I’m excited about the opportunity to use my experience and help scale this fast growing business.”

Saxena joins TVF from Hotstar where he was managing agency relationship nationally with Publicis, IPG and Omnicom Media Group. With over 14 years of industry experience, Saxena has been in leadership roles and liaised with brands across sectors such as telecom, automobiles, FMCG and lifestyle. In the past, he has worked with Times group, Mid-Day Infomedia and Jagran Prakashan. Vivek is a Delhi University graduate, and an MBA from Fore School of Management.

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