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Songdew partners with Videocon d2h for a 24 hour active service

The channel aims to offer numerous private albums that are not available in the mainstream media that runs the largest music network in India and used by artists and bands to promote their music both in audio and video format has partnered with Videocon d2h for a 24 hour active service providing the biggest TV platform to Indie music to over 19 million households across India. The channel will show the best of independent music, live acts from across the country.

Songdew TV is a platform for artists to collaborate, create, publish, promote and distribute their music. The channel aims to offer numerous private albums that are not available in the mainstream media. 

The programming line-up of Songdew includes not only music videos created by indie artists but also very interesting programming formats that include Meet The Music, Track Tales, Songdew Unplugged, World Street Music etc. These programmes feature some of the very talented musicians and bands including Indian Ocean, Astitva, The Yellow Bucked, Sifar, Sparsh, Daira, Shadow and Light, Harpreet Singh and Shubhangi Joshi.

Commenting on the partnership, Sunil Khanna, Founder, Songdew, said, “More than 28000+ talented musicians and bands creating some outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform.”

A spokesperson from Videocon d2h said, “Music connects people. With this insight, we launched Songdew TV on Videocon d2h. Besides offering fresh music to the young viewers it is also our way of promoting new musical talent across the country.”

“The trend among youth these days is to explore long tail music beyond film songs. Emergence of music festivals, Live Events and success of online music platform are testimonial to this. Handpicked music content on Song dew TV will provide an incredible experience to subscribers of Videocon d2h” said Sandip Tarkas, Director, Songdew.

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