News18.com, the digital news platform, has expanded its top management with the appointment of Ashish Naik as National Sales Head.
Naik comes with overÂ 17 years of experience in media sales and has formerly worked with organisations such as Tata Infomedia, BCCL, Business Standard and NDTV Media Ltd.
Prior to joining the digital destination of CNN News18, Naik has been a part of Times Internet Ltd, where he served in the capacity of Regional Manager West, and was eventually promoted to National Sales Head.Â
In his current role at News18.com, Naik aims to bring on board a maximum number of advertising partners and consolidate the networkâ€™s position as a leader in the space.Â
Rajiv Singh, Business Head, News18.com and CricketNext, said, â€śLast year had been great for News18.com with the platform touching new milestones and setting higher benchmarks in terms of audience engagement and reach. Now, afterÂ Gujarat and HP elections we are looking forward toÂ Karnataka elections. And now, with Ashish as the new addition to the team, we are looking at taking things a step ahead and bringing in more and more engaging and captivating formats for our consumers.â€ť
Naik said, â€śI am certainly excited to begin a new chapter in my career with News18.com. With the digital boom still in its nascent stages in the country, it is certainly a great time to be a part of the sector. In my new role at the company, I intend to promoteÂ innovative 360 degree properties, which tend to result in higher audience reach and engagement. At the same time, I also intend to adopt aÂ more consultative approach in grasping the requirements and needs of the clients, since a property is a complete success when it appeals to all the stakeholders involved, including the consumers.â€ť