National Geographic launched an eco-friendly drive titled âLights, Camera, Earthâ on Earth Day on April 22. It involves a storytelling crusade focused on harnessing the power of the word to help build a better tomorrow. Fronted by actor Farhan Akhtar, the drive is a call to citizens to save the earth through stories that spark change in the world.
With an aim to put the spotlight back on the planet, the movement calls for thought-evoking tales that shine a light on the state of the biosphere. Starting Earth Day, interested participants started submitting their ideas. Adjudged by Akhtar and National Geographic, the nonpareil stories would be granted the opportunity to have their narratives produced by and showcased on National Geographic.
Swati Mohan, Business Head, National Geographic and Fox Networks Group India, said, âWe take great pride in our 130 years of change-inspiring storytelling across our magazines, channels and digital platforms as told by our explorers, photographers and producers. With âLights, Camera, Earthâ, we wanted to extend this very important mission of planet conservation to our readers, fans and viewers â as we believe that when it comes to a purpose like saving our planet, there are only more stories to be told. We are thrilled to have Akhtar on the jury along with us to help us inspire the next generation of storytellers that will have their stories seen on a national stage.â