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Metropolis and iCubesWire launch AI-enabled digital campaign

The campaign is initiated to acquaint viewers of their unhealthy, unfit lifestyle and let them know the correct way to lead a healthy life

Metropolis, the pathology specialists, will use AI-enabled ad solutions and has opted for iCubesWire’s technology solutions to seamlessly bridge the gap between the consumer and the brand.

Through this campaign, Metropolis is generating a questionnaire with the help of the artificial intelligence tool, which seeks answers based on health habits of the individual and working hours on the basis of their routine and lifestyle. This campaign is initiated to acquaint the viewers of their unhealthy, unfit lifestyle and let them know the correct way towards a healthy life.

Piyush Kumar, Chief Marketing Officer, Metropolis India, said, “We have always believed to create conversations with consumers and what better than the latest technology, artificial intelligence. It is a great opportunity to utilise the technology to engage with consumers, a first in the industry. With our focus of strengthening Metropolis as a consumer-centric brand and to interact with the audience in their preferred way, intelligent chatbot fits the requirement. iCubesWire has inaugurated Instatalk – the-AI enabled digital innovation and we are happy to explore the possibilities of the same. As a brand, Metropolis will push the digital boundaries to be closer to consumers.”

Priti Murthy

Priti Murthy, Chief Executive Officer, OMD India, said, “We’ve been associated with Metropolis for a long time now and it’s a beneficial step taken by the brand. We are happy to explore new boundaries and Instatalk rightfully suits our criteria.”

Sahil Chopra

Sahil Chopra, Founder and CEO, iCubesWire, said, “We are extremely delighted to have begun our AI journey with the healthcare pioneer, Metropolis, who has never failed to set a benchmark in imparting best healthcare solutions. We are certain that the merger of AI bot with digital will prove beneficial as Instatalk promises to be the farsighted product helping the brand as well as the consumer.”

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