The International Advertising Association (IAA) unveiled a new identity and mission, symbolised by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the associationâ€™s 80-year history.
The associationâ€™s new identity and logo is centred on a 21st century compass that guides marketers, agencies, media â€“ and now digital, interactive and e-commerce companies â€“ to deepen the relevance of marketing communications in todayâ€™s multi-faceted global marketplace.
â€śFrom the beginning, our aspiration was to be the pre-eminent organisation, unified across borders, to embrace opportunities and confront challenges of an ever-evolving marketing landscape,â€ť said Felix Tataru, Chairman and Global President, IAA.
Solidifying its new mission, the IAA will be hosting its Global Marketing Summit on April 27 at Time Warner Center in New York. The annual conference brings together more than 200 of the worldâ€™s leading members of the international advertising community to share best practices and share industry challenges.
â€śEach year, we strive to bring speakers to our Global Marketing Summit who will stimulate discussion and offer solutions to issues facing the global advertising industry,â€ť said Tataru. â€śThis yearâ€™s programming will not only debate the industryâ€™s most pressing issues, but bring our new mission into focus.â€ť
Kicking off the summit is a morning keynote delivered by Antonio Lucio, CMO, HP, who will be addressing the current renaissance of marketing, where traditional advertising matters less, and creating impactful consumer experiences, jaw-dropping design, convenient utilities and satisfying services matter more.
Additionally, the Global Marketing Summit will discuss the following topics with senior marketing executives from American Express, Chase, Diageo, Flipboard, Google, Mastercard, SAP, SSGA, Verizon, The Washington Post and Zenith Worldwide: