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IAA unveils new identity at 80th anniversary celebration

The association will showcase marketing evolution during its Global Marketing Summit on April 27 in New York

The International Advertising Association (IAA) unveiled a new identity and mission, symbolised by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association’s 80-year history.

The association’s new identity and logo is centred on a 21st century compass that guides marketers, agencies, media – and now digital, interactive and e-commerce companies – to deepen the relevance of marketing communications in today’s multi-faceted global marketplace.

“From the beginning, our aspiration was to be the pre-eminent organisation, unified across borders, to embrace opportunities and confront challenges of an ever-evolving marketing landscape,” said Felix Tataru, Chairman and Global President, IAA.

Solidifying its new mission, the IAA will be hosting its Global Marketing Summit on April 27 at Time Warner Center in New York. The annual conference brings together more than 200 of the world’s leading members of the international advertising community to share best practices and share industry challenges.

“Each year, we strive to bring speakers to our Global Marketing Summit who will stimulate discussion and offer solutions to issues facing the global advertising industry,” said Tataru. “This year’s programming will not only debate the industry’s most pressing issues, but bring our new mission into focus.”

Kicking off the summit is a morning keynote delivered by Antonio Lucio, CMO, HP, who will be addressing the current renaissance of marketing, where traditional advertising matters less, and creating impactful consumer experiences, jaw-dropping design, convenient utilities and satisfying services matter more.

Additionally, the Global Marketing Summit will discuss the following topics with senior marketing executives from American Express, Chase, Diageo, Flipboard, Google, Mastercard, SAP, SSGA, Verizon, The Washington Post and Zenith Worldwide:

  1. Best practices in artificial intelligence and cognitive computing and how it is revolutionising marketing
  2. How brands can gain trust in an era of fake news and consumer mistrust
  3. Brand safety and how marketers can properly break though to earn consumers’ time and attention

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