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Centuary Mattresses appoints Sania Mirza as brand ambassador

The tennis star will be seen in all the marketing campaigns and collaterals of the brand; emphasising on the ‘power of better sleep’

Uttam Malani and Sania Mirza

Centuary Mattresses, the mattress brand, has announced the appointment of Sania Mirza as its brand ambassador.

Centuary Mattresses will launch a nation-wide campaign with the tennis star which will be rolled out across various media. Mirza will be seen in all the marketing campaigns and collaterals of the brand; emphasising on the ‘power of better sleep’.

Uttam Malani, Executive Director, Centuary Mattresses, said, “Sania Mirza who is a firm believer in the importance of sleep in her own success story was found to be an ideal personality to come on board as Centuary Mattresses’ brand ambassador. The brand intends to leverage Sania's popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams.”

“I always endorse the brands that I believe in and brands I associate myself on a personal level as well. I am proud to be associated by Centuary Mattresses as we both share the same vision of dreaming big to achieve greater successes and the power of better sleep to chase those dreams. India Ka sleep specialist is now my sleep specialist too,” said Mirza, on her appointment as the brand ambassador.

Compared to the market growth rate of 10-11% in the past decade, Centuary Mattresses has been maintaining a CAGR of 19% per annum.

The company plans to expand its presence across India by adding to its 200-odd exclusive brand outlets and 3,000 plus multi-brand dealers; riding on the wave of excitement generated through the endorsement and upcoming campaign with Mirza – coupled with the launch of innovative new products.

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