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Blackberrys unveils new brand vision and identity

The new identity adopted a colour palette of brown, beige and orange. The ‘tree’ symbol in the logo will be replaced with the ‘Firebird’ with the new tagline ‘Keep Rising’. It will also re-launch its existing stores and open new stores across the country

Blackberrys Menswear, the luxury fashion brand, reinvented has its brand image in a bid to reflect its identity that will strike a chord with today’s progressive cosmopolitan men.

The 25-year-old brand, which has always stood for innovation, to provide the Indian men with the best wardrobe solutions, is looking at reaching a wider section of an audience by shifting from its quintessential older, formal look. The comprehensive rebrand will also unveil a new logo and tagline.

The new identity adopted a primary colour palette of classic brown, stylish light beige and accent orange. The ‘tree’ symbol in the logo which was formerly associated with stability, richness and legacy will now be replaced with the ‘Firebird’. In line with the burning drive of the brand to grow and soar beyond every expected capability, this facelift of the logo encourages the Indian men to keep striving, reinventing and what Blackberrys new tagline inspires, ‘Keep Rising’.

It will also re-launch its existing stores and open new stores across the country for its parent brand Blackberrys and two other sub-brands – Blackberrys Casuale and Urban Blackberrys. Each one of these has emerged out of a different story, inspired by the looks of various genres, lifestyles, personalities and outlooks which aided to reinvent the brand identity. Thus, Blackberrys will now evolve to be a one-stop solution for all wardrobe needs.

Since inception from the bylanes of Chandni Chowk, Blackberrys has had an adventurous journey by achieving one milestone after the other, winning innumerable awards, titles and honors. The new brand identity will broaden its canvas to accommodate the new-age dressing needs.

Commenting on the new journey, Director, Nikhil Mohan, Blackberrys, said, “The creation of this new identity is just a beginning. We have bigger plans and our fresh approach is to reach out to our customers to the last mile. We wish to get closer to our audience and talk to them in their language. We aim at best of the class consumer experience lead by our 360-degree expansion approach.”

Mohan added, “The core DNA values of Blackberrys continue through our product evaluation and evolution. The spirit is best embodied in our new approach to engage the youth, the hipster and the professional and cater to them with complete wardrobe solutions. Blackberrys is now the brand that serves the modern India.”

Blackberrys has plans to open 35 COCO store and 65 FOFO stores in tier I,II and III cities in the current fiscal.

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