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IRS 2017: Vanitha continues to lead regional language magazines, Ananda Vikatan makes entry at No. 2

Tamil Weekly Ananda Vikatan had not featured in the top-10 list of regional language magazines in IRS 2014

Malayalam fortnightly magazine Vanitha continues to be the largest read regional language magazine in the country with a huge margin, according to the latest readership survey IRS 2017. Its total readership is 61,26,000.

The No. 2 magazine is Tamil Weekly AnandaVikatan, which had not featured in the top-10 list of regional language magazines in IRS 2014.

Malayalam monthly Mathrubhumi Arogya Masika is at No. 3 followed by Tamil weekly Kumudam at No. 4 and Malayalam Weekly Mathrubhumi Thozhilvartha at No. 5.

{Total readership (Last one month) in 000s}

REGIONAL

Periodicity

IRS 2017

Vanitha (Malayalam)

Malayalam Fnly

6126

Ananda Vikatan

Tamil Weekly

2708

Mathrubhumi Arogya Masika

Malayalam Monthly

2269

Kumudam

Tamil Weekly

2269

Mathrubhumi Thozhilvartha

Malayalam Weekly

2235

Kungumam

Tamil Weekly

2172

Grihalakshmi

Malayalam Fnly

2116

Balarama

Malayalam Weekly

1973

Manorama Thozil Veedhi

Malayalam Weekly

1844

Karmasangsthaan

Bengali Weekly

1702

 

Top 5 Assamese magazines:

ASSAMESE

Periodicity

IRS 2017

Bismoi

Monthly

516

Nandini

Monthly

513

PriyoSakhi

Monthly

410

Prantik

Fnly

334

Sadin

Weekly

236

 

Top 5 Bengali magazines:

BENGALI

Periodicity

IRS 2017

Karmasangsthaan

Weekly

1702

Karmakshetra

Weekly

1319

Sananda

Fnly

1287

Saptahik Bartaman

Weekly

937

Anandalok

Fnly

890

 

Top 4 Gujarati magazines:

GUJARATI

Periodicity

IRS 2017

Abhiyaan

Weekly

284

Chitralekha (Gujarati)

Weekly

272

GrihShobha (Gujarati)

Monthly

236

MaariSaheli

Monthly

134

 

Top 5 Kannada magazines:

KANNADA

Periodicity

IRS 2017

Sudha

Weekly

1307

Taranga

Weekly

1077

GrihShobha (Kan)

Monthly

441

Mayura

Monthly

374

Roopatara

Monthly

305

 

Top 5 Malayalam magazines:

MALAYALAM

Periodicity

IRS 2017

Vanitha (Malayalam)

Fnly

6126

Mathrubhumi Arogya Masika

Monthly

2269

Mathrubhumi Thozhilvartha

Weekly

2235

Grihalakshmi

Fnly

2116

Balarama

Weekly

1973

 

Top 5 Marathi magazines:

MARATHI

Periodicity

IRS 2017

Grihashobhika

Monthly

572

Noukari Sandarbha

Weekly

538

Saptahik Sakal

Weekly

505

Chitralekha

Weekly

369

Tanishka

Monthly

319

 

Top 5 Tamil magazines:

TAMIL

Periodicity

IRS 2017

Ananda Vikatan

Weekly

2708

Kumudam

Weekly

2269

Kungumam

Weekly

2172

Puthiya Thalaimurai

Weekly

1623

Aval Vikatan

Fnly

1104

 

Top 5 Telugu magazines:

TELUGU

Periodicity

IRS 2017

Swati Sapari Vara Patrika

Weekly

1098

Swati

Monthly

939

Annadata

Monthly

507

Navya

Weekly

384

Bala Bharatham

Monthly

288

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