HindustanÂ TimesÂ has claimed to top the Delhi and Delhi-NCR markets in terms of Average Issue ReadershipÂ whereas TheÂ TimesÂ of India continues to be the leader in Mumbai.Â MRUC revealed the Average Issue Readership data to its subscribersÂ on Friday. The agencyÂ had on ThursdayÂ made the total readership data public.
Even though the MRUC said that the latest IRS figures should not be compared with the earlier editions, one can broadly make out that there is a steep fall in AIR numbers sinceÂ IRS 2014.
The Total Readership (TR) numbers released on Thursday had shown a huge jump in readership of most of the publications.
According to the data made public by the newspaper in its Saturday edition, HT leads the Delhi-NCR market with an AIR of 16.2 lakh followed by TheÂ TimesÂ of India with 11.9 lakh readership. In Delhi market alone, HT recorded an AIR of 13.89 lakh as compared to TOIâ€™s 10.27 lakh.
Mumbai is continued to be ruled by TheÂ TimesÂ of India with 11.6 lakh readers while HT had an AIR of 8.3 lakh in the financial capital of India.
â€śHT has emerged as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR of 24.4 lakh,â€ťÂ HindustanÂ TimesÂ said in a press statement.
HT has also shared the readership numbers of the Punjab market where it has surpassed The Tribune. The English daily from HT Media has captured No. 1 position in the region with an AIR of 2.7 lakh in comparison to The Tribuneâ€™s 2.4 lakh.
Mint, HT Mediaâ€™s business daily, consolidated its No. 2 position among the leading business dailies in India with an Average Issue readership of 2.39 lakh.