Oath, a subsidiary of Verizon, unified and expanded its content marketing initiatives under Ryot Studio. With presence in 14 countries across five continents, Ryot Studio is a next-generation creative studio offering a premium end-to-end content marketing solution that brings brandsâ€™ stories to life. Capabilities formerly available through Partner Studio by AOL and Yahoo Storytellers are now fully integrated into Ryot Studio.
â€śWith continued growth in mobile, content marketing will be the key to successfully building the brands of the future,â€ť said John DeVine, Chief Revenue Officer, Oath. â€śRyot Studio is at the forefront of this disruption, helping top agencies and brands build deeper relationships with consumers with brilliant content marketing.â€ť
Fuelled by customer data, scaled distribution, publishing and award-winning creative expertise, Ryot Studio works with brands and their agency partners to match them with relevant publisher voices and audiences. It is committed to crafting custom content that has a fresh perspective on the human experience, using the newest and most ground-breaking technologies to distribute content across diverse mediums and platforms.
â€śAt Ryotâ€™s core is impactful storytelling that highlights the beauty of humanity and inspires viewers to take action,â€ť said Bryn Mooser, co-founder, Ryot. â€śWe look forward to pairing our international network of creative expertise and curated talent along with Oathâ€™s massive global scale, investment in innovative technologies and digital, mobile-first approach to expand our efforts around the world.â€ť
The division works with brands and agencies to create successful content marketing campaigns, including brands like American Family Insurance, Jack Daniel's, Sleep Number and Sun Life Financial.
â€śRyot Studio has shared our commitment to innovation, and we have found a partner to help us share the benefits of quality sleep, in cutting edge ways,â€ť said Sleep Number VP of Media, Lisa Bailey. â€śFrom our inspirational video series to developing compelling custom content pieces, the Ryot Studio teamâ€™s content marketing expertise and execution has enabled us to reach, connect and genuinely engage with our key target audiences."
Ryot Studio has a presence in Australia, Brazil, Canada, France, Germany, Hong Kong, India, Italy, Japan, Singapore, Spain, Taiwan, the UK and the US. It is a division of Ryot, part of Oathâ€™s dynamic house of media and technology brands.