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Network18 focuses on air pollution

Through the campaign ‘#IWantToBreathe’, the media house will raise the issue on 21 news channels, digital properties and social media

Network18 has announced the launch of a campaign called ‘#IWantToBreathe’. The campaign aims to highlight the problem of air pollution in Delhi by bringing together stakeholders on one platform.

Shereen Bhan

Shereen Bhan, Managing Editor, CNBC-TV18, said, “We are facing a public health emergency not just in Delhi but in large parts of North India. There is a need for urgent, coordinated action. Our effort is to draw up an action agenda for immediate intervention and long-term change. We are engaging with key stakeholders from the Government, bureaucracy, domain experts and citizens to make this a matter of national priority.”

The campaign that began on Wednesday will see two weeks of programming across 21 channels of the network in 18 languages, which will focus on the national issue of air quality, not just in New Delhi but in different parts of the country adversely affected by the basic right to breathe.

Avinash Kaul

Avinash Kaul, Managing Director, A+E Networks | TV18 and President, Strategy, Product and Alliances, Network18, said, “The group has been at the forefront of catalysing change and its strength lies in impactful journalism. If you look at some of our shows, we question the authorities on issues that matter to the general public. So be it ‘Where is my home’ on CNN-News18, which highlighted how project delays affected lakhs of home buyers, or ‘Going Green’ focusing on environmental issues, or shows like ‘Jal hai to kal hai’ and ‘Sadak bani narak’ on News18 India, we have continuously questioned the status quo. ‘I want to breathe’ is another step in that direction.”

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