Discovery Kids has announced a deal with Media I.M. Incorporated Ltd to premiere the hit animation series âSunny Bunniesâ in India.
It is the first Indian broadcaster to take the series, bringing the total number of territories across the world to air the series to more than 160.
Under the three-year deal, which covers the pay-TV, simulcast and catch-up rights, Discovery Kids will air seasons 1 and 2 of the short format non-dialogue comedy starting this November.
Uttam Pal Singh, Head, Discovery Kids, Discovery Communications India, said, âWe are delighted to offer differentiated content like Sunny Bunnies and be a part of the world premiere of this unique comedy series. This fascinatingly crafted short format series and the mischievous characters have all the elements to captivate and engage with the kids in India.â
Maria Ufland, Media IM, co-founder, said, âIntroducing Sunny Bunnies to Indian kids has long been an ambition, and Discovery Kids is the dream partner to launch our little friends on their Indian adventure. India is not only one of the biggest, most vibrant and exciting markets in the world but itâs also an extremely challenging one to break into, which makes this deal a genuine milestone for Media I.M. And we know Indian children will love this show as much as their counterparts around the world.â
The Sunny Bunnies are five beaming balls that can appear anywhere, there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location â a circus, a sports stadium, a park â embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.
This latest announcement follows the recent launch of another global franchise, Angry Birds Blues, on Discovery Kids.
London-based Media I.M. Incorporated is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms.