With the 2018 Call for Entry in full swing, the Asia Pacific Effie Awards has announced the first two Heads of Jury â€“ David Porter and Ruth Stubbs.
Porter is the Vice-President of Global Media at Unilever Asia, Africa, Middle East, Turkey and Russia. In his role at Unilever, Porter is responsible for one of the largest media budgets in a diverse region spanning 14 time zones.
He is responsible for driving the companyâ€™s innovation in communications channel planning with a strong focus on Unileverâ€™s development as a major force in digital marketing in the region.
Porter spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare where he managed the agencyâ€™s multimarket relationship with Unilever. He joined Unilever in 2010 and has managed its media operations in multiple markets, including APAC.
On his appointment, Porter said, â€śI am honoured and delighted to continue Unileverâ€™s long association with the Effies, which are such an important part of recognising excellence in brand-building. I am sure we will see more incredible work from all around the region this year.â€ť
Stubbs has 27 years of experience in advertising, media and digital marketing. As the Global President of iProspect, Dentsu Aegis Network, Stubbs is responsible for the global iProspect proposition, business growth strategy and brand development across 55 markets and 91 locations. Stubbs joined iProspect Asia Pacific in 2011 as regional CEO.
Prior to joining Dentsu Aegis Network, Stubbs held leadership roles with IPG, WPP and Havas. Stubbs is based in Singapore and has lived in New York, Hong Kong and Sydney.
Stubbs also serves as executive sponsor of Female Foundry, a Dentsu Aegis Network Global Accelerator Programme that recruits, mentors and provides access to funding for young, female entrepreneurs from emerging markets with a focus on technology and sustainability.
â€śAs the digital economy has evolved, Asia Pacific has established itself as a global leader in innovation. The work we are seeing come out of the region is truly inspiring. Iâ€™m honoured to accept a Head of Jury role at this yearâ€™s APAC Effie to recognise outstanding work across our industry,â€ť said Stubbs.
The APAC Effies award ideas that work, and continue to champion marketing effectiveness in the Asia Pacific Region. The remaining Heads of Jury and full jury line-up will be announced progressively. Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the regionâ€™s most outstanding marketing communication works that have proven results in meeting strategic objectives.