Media group Mathrubhumi will organise its third edition of Kerala Fest and Book Festival in Mumbai from November 3 to 12.
The 10-day festival will be held at Urban Haat, CBD Belapur. The fest stalls will include lip-smacking food assortments offering Kerala cuisines, rich textile products and handicrafts items. The book fest will display over one lakh books comprising 15,000 titles in Malayalam and English language along with music CDs, etc.
The festival is set to be a visual treat for the Malayali diaspora to experience Godâ€™s own countryâ€™s rich flavours along and for avid readers to buy famous literary books of their favourite authors, all under one roof.
The major attractions of the festival will include the participation of various Malayalee samajans of Mumbai city in various cultural programmes and entertainment performances by famous Malayali singers and artists.
George Sebastian, Sr General Manager, Marketing, The Mathrubhumi Group, said, â€śThe festival is a celebration of Malayaleeâ€™s rich, cultural traditions, and the days are filled with cheerfulness, exuberance, excitement, and nostalgia for the Malayalee diaspora. For advertisers and sponsors, the platform provides a unique opportunity for national brands to connect with local audiences. We are confident make it successful this year as well.â€ť