Media Research Users Council (MRUC), the apex industry body for conducting media studies, announces that Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, and Pratap Pawar, Chairman, Sakal Media, were unanimously elected as Chairman and Vice Chairman respectively post the 23rd Annual General Meeting held in Mumbai on September 13, 2017.
Bhasin has replaced I Venkat (Director, Ushodaya Enterprises - Eenadu) while Pawar has replaced Sanjay Tripathy.
Venkat said, â€śOver the past two years of leading the apex industry body of advertisers, agencies, publishers and broadcasters, the focus really has sharpened on bringing out a world-class study in IRS. Yes, it has been a long wait for everybody, but it's going to be a wait worthwhile. I'm excited at the prospect of Ashish and Pratap taking up the leadership â€“ it's going to bring a whole lot of good to media research in the country. MRUC is well poised as of date to serve the industry's need of reliable and accurate research.â€ť
Bhasin said, â€śThe industry body has been in existence over two decades and its journey has been outstanding so far. I look forward to working closely with the Board of Governors and the RSCI TechCom members to further strengthen MRUC's role of providing gold standard research to the industry.â€ť
â€śTo be associated with MRUC is an honour and Iâ€™m pleased to offer my service to the industry through this esteemed and honourable institute for which I have a lot of respect. There is a lot to be done in the area of media research, more towards being relevant in a scenario where business problems are mounting and consumer preference and behaviour fast changing. I look forward to this opportunity and in the journey ahead I hope to uphold the values and principles of MRUC,â€ť said Pawar.